‘Herbal medicine’ is the therapeutic use of plant preparations to prevent disease, enhance health and alleviate suffering. 
A huge part of my degree involved Herbal Medicine.
(BNHM = Bachelor of Naturopathy & Herbal Medicine. Basically a degree in Naturopathy but specializing in Herbal Medicine)
But what is it?
Herbal Medicine is also known as ‘Plant Medicine’, ‘Phyto-medicine’ or ‘Phytotherapy’.
It is the oldest and most widely practiced of traditional medicines across all cultures.
It involves the therapeutic use of plant preparations to prevent disease, enhance health and alleviate suffering. 
Through generations of experience and trial and error, our ancestors found plants with medicinal properties for all kinds of ailments. Their plant preparations included eating raw, juicing, making elixirs, essential oils, tinctures, flower essences, poultices, balms, creams, teas etc.
Modern Herbal Medicine
With the advent of science, herbal medicine has been gaining scientific validity and acceptance. Many constituents of herbs have even been extracted/synthesized into pharmaceutical drugs (which work differently from the whole herb and may not be as safe).
Modern technology has also advanced the way we extract the medicinal benefits of herbs. From basic preparations such as soaking herbs in wine or alcohol to modern liquid formulas which use cold extraction methods to preserve constituents and energetics.
Modern herbalists (aka Medical Herbalists) apply both traditional and modern scientific knowledge of plants to treat a person holistically and naturally.
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May the Plants Guide and Heal You
References and links mentioned